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Content Marketing Specialist (Consumer Electronics)

Do you have a creative mindset that enjoys translating technical concepts into engaging content? Are you intrigued by the latest consumer electronics technologies for smartphones and computers? If so, come join our team. You will work with like-minded individuals who share the same passion.The fast-paced environment at Cable Matters will keep you interested and engaged.

The Company

Cable Matters, with headquarters in Southborough, Massachusetts, is a market-leading provider of innovative connectivity solutions for the home and office. We offer a complete line of cables,adapters, and networking products for computers and consumer electronics.Established in 2009, we currently serve markets in the US, Canada, UK, France,Germany, Spain, Italy and Japan. We offer first-class, quality products, backed by exceptional customer service, at an affordable price.

The Role

The Content Marketing Specialist serves an integral role in the overall success and profitability of Cable Matters. This position demands a creative individual with a tactical mindset to prioritize and optimize content for enhanced marketing campaigns for the Cable Matters Amazon store and other e-commerce platforms.

Essential Job Responsibilities

      Create enhanced content on various e-commerce platforms and social media for Cable Matters products

      Identify consumer electronics industry trends and products from key competitors

      Provide content for marketing campaigns to increase customer conversion rates based on consumer data metrics

      Coordinate with Marketing team to enhance Amazon product pages and Cable Matters website content (whitepapers, etc.)

      Establish relationships with consumer electronics press and product review websites

      Oversee graphic design and video production content

      Strengthen brand identity ‘look & feel’ of Cable Matters products

 

Required Skills

      Excellent verbal and written communication skills

      Aptitude and intellectual curiosity for explaining complex technical concepts

      Creative storyteller for product-use scenarios visually and in writing

      Multi-tasking ability to work on several projects simultaneously

      Proficiency with MS Office Suite applications(Adobe CC product suite is desired)

      Self-motivated problem solver requiring minimal supervision

 

Minimum Qualifications

      Bachelor’s Degree in Marketing or a related field

      3 years of content marketing experience (preferably in a technical field)

      Demonstrated ability to fulfill the above job responsibilities and required skills

 

How to Apply

Send your resume and cover letter to jobs@cablematters.com

Cable Matters, Inc. is an equal opportunity employer committed to workplace diversity. We provide vacation leave, health and dental insurance, and a 401(k)plan with a 4% match.

Cable Matters conducts a background check and participates in E-Verify as part of the hiring process.